The Dynamics of Mass Communication

The Dynamics of Mass Communication

  • Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
  • Author : Joseph R. Dominick
  • ISBN-10 : 0070179964
  • Release : 1996
  • Genre: Communication
  • Download/Read : 599
  • Price : FREE
E-book Explanation:

This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.

The Dynamics of Mass Communication

The Dynamics of Mass Communication

  • Publisher :
  • Author : Joseph R. Dominick
  • ISBN-10 : 0072885793
  • Release : 2005
  • Genre: Mass media.
  • Download/Read : 494
  • Price : FREE
E-book Explanation:

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

Dynamics of Mass Communication

Dynamics of Mass Communication

  • Publisher :
  • Author : Joseph R. Dominick
  • ISBN-10 : 0071221468
  • Release : 2011
  • Genre: Mass media
  • Download/Read : 482
  • Price : FREE
E-book Explanation:

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

Dynamics of Mass Communication

Dynamics of Mass Communication

  • Publisher :
  • Author : Joseph Dominick
  • ISBN-10 : 007112330X
  • Release : 2001-06
  • Genre:
  • Download/Read :
  • Price : FREE
E-book Explanation:

This book focuses on aspects of the media - history, organization, ownership, economics, feedback and career -with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's writing style has made this text a student favourite.

Studyguide for Dynamics of Mass Communication

Studyguide for Dynamics of Mass Communication

  • Publisher : Cram101
  • Author : Cram101 Textbook Reviews
  • ISBN-10 : 1478479299
  • Release : 2013-05
  • Genre:
  • Download/Read : 228
  • Price : FREE
E-book Explanation:

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9780872893795. This item is printed on demand.