Marketing Research

Marketing Research
Available:
Author: Bruce Wrenn,W. Bruce Wrenn,David L. Loudon,Robert E. Stevens
Pages: 395
ISBN: 0789015900
Release: 2002
Editor: Psychology Press

DESCRIPTION OF THE BOOK:

This step-by-step textbook shows students how to design, conduct, and interpret market research. Marketing research: text and cases covers the full range of this topic from the difference between strategic and tactical decisions to choosing the proper research design and on to advice on successfully presenting results. Marketing research provides clear explanations of complex issues, including the interpretation of statistics. Its charts, graphs, figures, sample questionnaires, and case studies make important points easier to grasp. The practice cases (including an SPSS data disk) offer engaging real-world problems that test the student's research and analysis skills.

Management

Management
Available:
Author: V.S.P. Rao,V Hari Krishna
Pages: 966
ISBN: 8174463178
Release: 2009
Editor: Excel Books India

DESCRIPTION OF THE BOOK:

The book abounds in meritorious features (such as tables, charts, illustrations, skill building exercises, cases, games, incidents) which set it apart from other books on management. The topics have been presented in a simple, concise and interesting manner. Every attempt has been made to maintain easy readability and quick comprehension. Contemporary examples, personality profiles, corporate experiences have been provided at relevant places to enrich the contents further. The book is primarily meant for students pursuing advanced courses in management such as MBA, PGDBA, M.Com, IAS, B.Com (Hons) and BBA.

Accounting

Accounting
Available:
Author: Robert Newton Anthony,David F. Hawkins,Kenneth A. Merchant
Pages: 911
ISBN: 0071289097
Release: 2010
Editor: Irwin/McGraw-Hill

DESCRIPTION OF THE BOOK:

Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control and corporate strategy. The approximately 120 cases that make up most of the end of chapter material are a combination of classic Harvard style cases and extended problems, with 10 completely new cases added to the 13th edition. Accounting: Text and Cases is a product of lifelong dedication to the discipline of accounting, and users of the book benefit from a breadth of experience that is sure to enrich your course and your students.

Services Marketing Text and Cases 2 e

Services Marketing  Text and Cases  2 e
Available:
Author: Harsh V. Verma
Pages: 676
ISBN: 8131754472
Release: 2011
Editor: Pearson Education India

DESCRIPTION OF THE BOOK:

The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. This edition begins with an initiation into the field of services and then develops an appreciation of the service marketing system and includes five additional chapters. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally discusses the management of operational issues such as quality, demand matching, recovery and empowerment.

Supply Chain Management

Supply Chain Management
Available:
Author: Janat Shah
Pages: 446
ISBN: 8131715175
Release: 2009
Editor: Pearson Education India

DESCRIPTION OF THE BOOK:

Human Resource Management

Human Resource Management
Available:
Author: Anonim
Pages: 874
ISBN: 9781259026829
Release: 2013
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Accounting Text Cases 12E

Accounting   Text   Cases 12E
Available:
Author: Anthony
Pages: 933
ISBN: 0070635536
Release: 2007
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

WTO

WTO
Available:
Author: Palle Krishna Rao
Pages: 513
ISBN: 8174464301
Release: 2005
Editor: Excel Books India

DESCRIPTION OF THE BOOK:

This book has been divided into two sections for easy reading. While the first section gives the essence of WTO Agreements, the second section deals extensively with trade disputes between Member Countries including many involving India. Readers will find it easier to understand the objectives and functioning of WTO after going through the case studies, which also contain additional information on the organisation's core principles and agreements. Thus, the two sections, which can be read independent of each other, reinforce the understanding of the subject.Additional and latest information in the form of boxes, illustrations and tables has been given for a better understanding of the impact of WTO on the policies of Member Countries, and particularly that of India.A detailed glossary, 'snapshot' summaries of case studies, web-based exercises, informative annexures and an index of important words for easy reference besides a list of abbreviations have been given to enable the reader to get a comprehensive understanding of the 'complex' organisation that WTO is.This book is intended to be useful for all those who are interested in knowing more about current issues facing the World Trade Organisation, including those in academia, chambers of commerce, industry organisations and corporate houses.

Knowledge Management Text Cases

Knowledge Management  Text   Cases
Available:
Author: Jawadekar
Pages: 336
ISBN: 0070700869
Release: 2011
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Business Law Text and Cases

Business Law  Text and Cases
Available:
Author: Kenneth W. Clarkson,Roger LeRoy Miller,Frank B. Cross
Pages: 1328
ISBN: 9781305967250
Release: 2016-10-17
Editor: Cengage Learning

DESCRIPTION OF THE BOOK:

Comprehensive, authoritative, and reader-friendly, market-leader BUSINESS LAW: TEXT AND CASES delivers an ideal blend of classic black letter law and cutting-edge contemporary issues and cases. Today, BUSINESS LAW, 14E continues to set the standard for excellence. The book’s strong reader orientation makes the law accessible, interesting, and relevant. Intriguing cases, timely content, and effective learning features are thoroughly updated to represent the latest developments in business law. Cases range from precedent-setting landmarks to important recent decisions. Ethical, global, e-commerce, digital, and corporate themes are integrated throughout this edition with new features, such as new Digital Update that shows how digital progress is affecting the law. Numbered examples, Case in Points, sample answers, new reader-friendly Concept Summary Designs and helpful exhibits all work together to ensure reader comprehension. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Marketing Management

Marketing Management
Available:
Author: Robert E Stevens,David L Loudon,Bruce Wrenn
Pages: 392
ISBN: 9781135184537
Release: 2012-11-12
Editor: Routledge

DESCRIPTION OF THE BOOK:

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysis—segmentation, market grids, and market estimations competitive analysis—types of competition, gathering intelligence, and marketing audits financial analysis—assessing revenue, cost, profitability, and risk for marketing decisions marketing planning—both strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit

Contract Law

Contract Law
Available:
Author: Ewan McKendrick
Pages: 1048
ISBN: 9780198808169
Release: 2018-04-19
Editor: Oxford University Press

DESCRIPTION OF THE BOOK:

A complete guide to contract law in a single volume: author commentary, carefully chosen cases, and extracts from academic materials complement each other to give students all they need for their undergraduate study of the subject.Comprising a unique balance of 40% text to 60% cases and materials, Contract Law: Text, Cases, and Materials combines the best features of a textbook with those of a traditional casebook. The author's clear explanations and analysis of the law provide invaluable support to students, while theextracts from cases and materials promote the development of essential case reading skills and allow for a more detailed appreciation of the practical workings of the law.The book is accompanied by an Online Resource Centre which includes: * Extra material with in-depth coverage of topics such as illegality and incapacity* Updates on recent developments in the law* Annotated web links to key sources of information on contract law* Self-test multiple choice questions and answers

MANAGEMENT

MANAGEMENT
Available:
Author: R. SATYA RAJU,A. PARTHASARATHY
Pages: 448
ISBN: 9788120338791
Release: 2009-01-01
Editor: PHI Learning Pvt. Ltd.

DESCRIPTION OF THE BOOK:

This comprehensive and well-organized book, now in its Second Edition, continues to provide a clear insight into the principles and concepts of management. The book discusses in rich detail topics such as planning, organizing, leading, controlling and communication. In this edition, all the existing chapters have been revised and seven new chapters have been included to provide some additional information on management and organization behaviour. WHAT IS NEW TO THIS EDITION A separate chapter on Executive Education, Knowledge Management, Organizational Behaviour, Organization Culture and Effectiveness, Organizational Change, Managing Stress and Burnout, and Managing Business values Some new case studies have also been included. The case studies that highlight the real-world problems, review questions, and further reading are intended to assist the reader in understanding the principles and practice of management. The book is designed as a textbook for the students of management and commerce, and as a reference for management development and training programmes for executives.

Business Marketing Text and Cases

Business Marketing  Text and Cases
Available:
Author: HAVALDAR
Pages: 608
ISBN: 9781259097966
Release: 2014
Editor: McGraw Hill Education (India) Pvt Ltd

DESCRIPTION OF THE BOOK:

Retailing Management

Retailing Management
Available:
Author: Swapna Pradhan
Pages: 613
ISBN: 007015256X
Release: 2011
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

Marketing Management

Marketing Management
Available:
Author: S.H.H. Kazmi
Pages: 700
ISBN: 8174465421
Release: 2007
Editor: Excel Books India

DESCRIPTION OF THE BOOK:

Strategic International Management

Strategic International Management
Available:
Author: Dirk Morschett,Hanna Schramm-Klein,Joachim Zentes
Pages: 470
ISBN: 3834963313
Release: 2011-02-04
Editor: Springer Science & Business Media

DESCRIPTION OF THE BOOK:

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

Marketing Research Text and Cases 4th edition

Marketing Research  Text and Cases  4th edition
Available:
Author: Nargundkar, Rajendra
Pages: 580
ISBN: 9789353163396
Release: 2020-05-19
Editor: McGraw-Hill Education

DESCRIPTION OF THE BOOK:

This revised fourth edition of Marketing Research continues to provide a crisp, clear, and easy-to-understand view of the methods, processes and techniques used in marketing research. The book has been updated to reflect some recent developments in the subject area that aid managerial decision-making. All aspects of marketing research—quantitative and qualitative, the what, why, and how of statistical tools—are covered with the help of relevant case studies. The updated coverage makes this edition vital for postgraduate and undergraduate students of management. Practitioners of marketing research will also find this book immensely useful. Highlights: • Modern, computer-based approach to statistical analyses • Easy-to-understand examples and contemporary cases with data illustrating analytical techniques • Data analyses procedures using SPSS program • Enhanced coverage on qualitative methods such as Content Analysis, Discourse Analysis, Grounded Theory, etc. • A new section on International Marketing Research illustrating complexities introduced by the environment in each country • Inclusion of Summary, Assignment Questions, Case Studies and Objective Questions in each chapter

Sales and Distribution Management Text and Cases

Sales and Distribution Management  Text and Cases
Available:
Author: Krishna K Havaldar Vasant M Cavale
Pages: 329
ISBN: 0070611904
Release: 2006-06-01
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK:

International Marketing

International Marketing
Available:
Author: Justin Paul
Pages: 379
ISBN: 0070635889
Release: 2008
Editor: Tata McGraw-Hill Education

DESCRIPTION OF THE BOOK: