Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget.
Ten of millions Americans suffer from alcoholism, yet most people still wrongly believe that alcoholism is a psychological or moral problem, and that it can be cured by psychotherapy or sheer will power. Based on groundbreaking scientific research, Under The Influence examine the physical factors that set alcoholics and non-alcoholics apart, and suggests a bold, stigma-free way of understanding and treating the alcoholic. How to tell if someone you know is an alcoholic. The progressive stages of alcoholism. How to get an alcoholic into treatment—and how to choose a treatment program. Why frequently prescribed drugs can be dangerous—even fatal—for alcoholics. How to ensure a lasting recovery. Praise for Under the Influence "The most important breakthrough in alcoholism since the founding of Alcoholics Anonymous in 1935."—Ron Fagan, founder & director, Ceder Hills Alcoholism Treatment Center "A landmark . . . A must for anyone concerned about drinking."—Alcoholism, Journal of the American Medical Society on Alcoholism and the Research Society on Alcoholism "Vital, simple, world-changing information."—Co-Evolution Quarterly "Under The Influence will advance by light years the understanding of alcoholism and the recovery process."—Mel Schulstad, Cofounder, National Association of Alcoholism Counselors
From New York Times bestselling author and economics columnist Robert Frank, bold new ideas for creating environments that promise a brighter future Psychologists have long understood that social environments profoundly shape our behavior, sometimes for the better, often for the worse. But social influence is a two-way street—our environments are themselves products of our behavior. Under the Influence explains how to unlock the latent power of social context. It reveals how our environments encourage smoking, bullying, tax cheating, sexual predation, problem drinking, and wasteful energy use. We are building bigger houses, driving heavier cars, and engaging in a host of other activities that threaten the planet—mainly because that's what friends and neighbors do. In the wake of the hottest years on record, only robust measures to curb greenhouse gases promise relief from more frequent and intense storms, droughts, flooding, wildfires, and famines. Robert Frank describes how the strongest predictor of our willingness to support climate-friendly policies, install solar panels, or buy an electric car is the number of people we know who have already done so. In the face of stakes that could not be higher, the book explains how we could redirect trillions of dollars annually in support of carbon-free energy sources, all without requiring painful sacrifices from anyone. Most of us would agree that we need to take responsibility for our own choices, but with more supportive social environments, each of us is more likely to make choices that benefit everyone. Under the Influence shows how.
Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.
Psychiatry Under the Influence investigates the actions and practices of the American Psychiatric Association and academic psychiatry in the United States, and presents it as a case study of institutional corruption.
Lobbying Reconsidered: Politics Under the Influence, reveals how lobbying is a complex process that involves more than just relationships, friends, access, favors, and influence. This book offers a broader perspective on this important dimension of American public policymaking. As a person who straddles the worlds of Washington insider and interest group scholar, author Gary Andres hopes to use his experience and insight in in the lobbying world to help readers navigate beyond the conventional wisdom, and guide them to a deeper, broader understanding.
The book offers a socio-critical analysis of the alcoholic perception in the poetry and fiction of modern American alcoholic writers. Matts Djos focuses on primary indicators of alcohol addiction (fear, manipulation, anger, loneliness, and antic-social behavior) and their expression in modern American literature. After providing a general foundation for analysis of the psychological effects of the disease, this volume scrutinizes the work of Ernest Hemingway, John Berryman, E.A. Robinson, Hart Crane, Theodore Roetheke, Robert Lowell, John Steinbeck, and William Faulkner. The detail provides critical and in-depth perspective on the workings of the alcoholic mind.
The inspiration for the TV show At Home with Amy Sedaris, here is a hilarious, helpful, and informative guide on how to entertain. Are you lacking direction in how to whip up a swanky soiree for lumberjacks? A dinner party for white-collar workers? A festive gathering for the grieving? Don't despair! Take a cue from entertaining expert Amy Sedaris and host an unforgettable fete that will have your guests raving. No matter the style or size of the gathering - from the straightforward to the bizarre - I LIKE YOU provides jackpot recipes and solid advice laced with Amy's blisteringly funny take on entertaining, plus four-color photos and enlightening sidebars on everything it takes to pull off a party with extraordinary flair. You don't even need to be a host or hostess to benefit - Amy offers tips for guests, too! (Rule number one: don't be fifteen minutes early.) Readers will discover unique dishes to serve alcoholics ("Broiled Frozen Chicken Wings with Applesauce"), the secret to a successful children's party (a half-hour time limit, games included), plus a whole appendix chock-full of arts and crafts ideas (from a mini-pantyhose plant-hanger to a do-it-yourself calf stretcher), and much, much more! "In At Home with Amy Sedaris, Ms. Sedaris offers deliriously twisted takes on the homemaking skills she skewered in her books I Like You and Simple Times." -- The New York Times AmySedarisRocks.com Instagram.com/AmySedaris Facebook.com/AmySedarisOfficial Youtube.com/OfficialAmySedaris